SenseTronics Global Website: Multilingual Next.js Platform

Background

SenseTronics is a Hong Kong-based industrial robotics company serving a diverse global customer base across Asia, Europe, the Americas, and Central Asia. As a leading supplier of articulated robots, collaborative robots (cobots), SCARA robots, and specialised welding and palletising systems, SenseTronics required a web presence that could effectively communicate with customers in their native languages.

The company’s existing website struggled to serve their international markets effectively. With customers spanning from China and Kazakhstan to France and Brazil, the need for a truly multilingual platform became critical to their growth strategy. SenseTronics approached HighFlyer to build a modern, performant website that would automatically detect and serve content in each visitor’s preferred language.

The Challenge

SenseTronics faced several significant challenges in reaching their global audience:

1. Language Barriers: The company needed to serve customers in 8 distinct language markets—English, Chinese, Russian, French, German, Spanish, Portuguese, and Kazakh—each with unique character sets and reading patterns.

2. Automatic Language Detection: Rather than forcing users to manually select their language, visitors should see content in their preferred language from the first page load, based on their location.

3. Global Performance: Industrial buyers expect fast, responsive websites regardless of their location. The site needed to load quickly whether accessed from Hong Kong, Moscow, or São Paulo.

4. Product Complexity: SenseTronics’ extensive product catalog includes detailed technical specifications—axis configurations, motion ranges, payload capacities, and safety features—all of which needed translation and proper formatting.

5. Lead Generation: The website needed secure, spam-protected contact forms to convert visitors into qualified sales enquiries.

The Solution by HighFlyer

HighFlyer designed and built a cutting-edge multilingual platform using the latest web technologies, ensuring SenseTronics could effectively reach their global customer base.

Intelligent Multilingual System

We developed a custom internationalisation (i18n) system using React Context, deliberately avoiding heavy third-party libraries to maintain optimal performance. The system includes:

• Geolocation-based detection using ipinfo.io as the primary service with ipapi.co as a fallback, ensuring reliable language detection worldwide
• 52+ country-to-language mappings covering SenseTronics’ target markets
• Browser language fallback for cases where geolocation is unavailable
• localStorage persistence with 24-hour caching to remember user preferences and reduce API calls
• Multi-tab synchronisation ensuring consistent language display across browser windows

Each language includes comprehensive translations—over 2,700 translation strings per language—covering every aspect of the site from navigation to detailed product specifications.

Modern Frontend Architecture

The website was built with Next.js 15 and React 19, leveraging the latest features of both frameworks:

• TypeScript throughout for type safety and maintainability
• Tailwind CSS with a custom brand theme for consistent, responsive styling
• Framer Motion animations with viewport-triggered effects for engaging user interactions
• Headless UI components ensuring accessibility compliance

Product Catalog System

We implemented a JSON-based product data structure that enables efficient management of SenseTronics’ extensive robot catalog:

• Multiple product categories: Articulated Robots, Collaborative Robots (Cobots), Parallel Robots, SCARA Robots, Welding Robots, Palletiser Robots, and Custom Solutions
• Detailed specifications including axis information, motion ranges, speed ratings, payload capacities, and safety features
• Image modal with zoom capabilities for examining product details
• Swiper-based carousels for intuitive product browsing

Edge Deployment

To ensure fast loading times globally, we deployed the application on Cloudflare Workers using the OpenNext adapter:

• Edge computing serves content from data centres closest to each user
• Standalone output mode creates a minimal, optimised deployment package
• Global CDN caches static assets for near-instant delivery

Secure Contact Forms

Lead generation is protected by multiple security layers:

• Cloudflare Turnstile provides privacy-friendly CAPTCHA protection without intrusive puzzles
• AWS SES integration ensures reliable email delivery
• HTML entity escaping prevents XSS attacks
• Comprehensive error handling with specific messages for different failure scenarios

Technology Stack

Frontend

The frontend leverages the latest stable releases of React and Next.js:

• Next.js 15.5 with the Pages Router for proven stability
• React 19 for improved performance and concurrent features
• TypeScript ensuring code quality and developer productivity
• Tailwind CSS 3.4.17 with custom theme configuration
• Framer Motion 12.x for smooth, performant animations
• Swiper 11.x for touch-friendly product carousels
• Lucide React and React Icons for comprehensive iconography

Internationalisation

The custom i18n implementation includes:

• LanguageContext provider managing global language state
• 8 comprehensive translation files with template interpolation support
• Flag Icons CDN for recognisable language indicators
• Geolocation services with intelligent fallback chains

Backend & Infrastructure

• Cloudflare Workers for edge computing deployment
• OpenNext 1.8.5 adapter bridging Next.js to Cloudflare’s platform
• AWS SES for transactional email delivery
• Cloudflare Turnstile for bot protection

The Impact

The new SenseTronics website delivers significant improvements across all key metrics:

1. Global Accessibility: With 8 languages serving markets across 4 continents, SenseTronics can now effectively communicate with customers in China, Russia, France, Germany, Spain, Portugal, Kazakhstan, and English-speaking markets.

2. Improved User Experience: Automatic language detection eliminates friction—visitors immediately see content in their preferred language without manual selection, reducing bounce rates and improving engagement.

3. Performance Excellence: Edge deployment on Cloudflare Workers ensures fast page loads regardless of visitor location. The optimised Next.js build and efficient caching strategy deliver sub-second load times globally.

4. Mobile-First Design: The fully responsive design ensures a seamless experience across all devices, from desktop workstations to mobile phones used by field engineers.

1. Enhanced Lead Generation: Secure contact forms protected by Turnstile CAPTCHA convert qualified visitors into sales enquiries while effectively blocking spam submissions.

2. Long-term Maintainability: TypeScript, structured JSON data, and well-organised translation files make the platform easy to update and extend as SenseTronics adds new products or enters new markets.

Conclusion

The SenseTronics global website demonstrates how modern web technologies can solve complex internationalisation challenges while maintaining exceptional performance. By combining Next.js 15’s capabilities with intelligent language detection, edge deployment, and a comprehensive product catalog system, HighFlyer delivered a platform that effectively serves SenseTronics’ diverse global customer base.

The project showcases our expertise in building production-ready multilingual applications—from custom i18n systems and geolocation integration to edge computing deployment and secure form handling. Visit sensetronics-ltd.com to experience the platform.